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Wax in the City

Wax in the city is an innovator in the area of personal cosmetics. One aspect of their business model innovation that makes them unique is the way they manage the constant flow of customers and the service they provide to these customers.

While the bootstrapped approach worked very well for the first stores, scaling the model to a new level required a number of support systems to enable the seamless flow within the organisation. delodi planned, architected and built the necessary custom solutions ranging from backend to POS integration and customer facing mobile applications.

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